Value creation model

Delivering value on the
short and long term

Waarde Creatie Model Jaarverslag 2020 Header
Waarde Creatie Model Jaarverslag 2020 Header


To properly understand the ways in which we impact society, we have visualized the value we create for our stakeholders as well as our impact on society, using the six capitals model of the International Integrated Reporting Council (IIRC).

Our valuable assets
Capitals to operate

We have extracted the business resources that have the greatest value for our business model and that contribute to the performance of our core activities.

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EN WCM SP 01
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EN WCM SP 04
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EN WCM SP 05
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EN WCM SP 07
EN WCM SP 07

Our business model
How do we effectively deploy our assets?

How do we put our valuable assets at work in an effective way, so that it contributes to the overarching business objectives? This is all part of our business model.

20210207 EN WCM Mobile flat
EN WCM Desktop Flat

Results of our business model
How do we contribute with our business model?

With our business model we ensure direct results for various stakeholders.

EN WCM Results BM 01 Update
EN WCM Results BM 01 Update
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EN WCM Results BM 05
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EN WCM Results BM 06

The value we create
For customers and shareholders

With our business model we ensure demonstrable and direct results.

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Customer in control of secure, reliable and seamless connectivity
EN WCM Waarde 01
Customer in control of secure, reliable and seamless connectivity
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Accelerate to grow
EN WCM Waarde 02
Accelerate to grow

Long-term impact on society

Beyond the direct impact that we make with our core business, we also have an impact on society as a whole.

EN WCM Longterm Mobile
EN WCM Longterm Desktop

Download the full report

Integrated Annual Report 2020 Spread navigation / 12 MB Download
Integrated Annual Report 2020 Single navigation / 13 MB Download
KPN Verkort Jaarverslag 2020 / 1 MB Download
Consolidated Financial Statements / 44 KB Download
Social figures / 113 KB Download
Environmental figures / 316 KB Download
GRI index / 1 MB Download